The Campaign for McCarter is a comprehensive, $15 million fundraising campaign designed to provide a strong financial foundation for McCarter's future. McCarter is often considered a jewel of this community, and the Campaign will allow us to build on our core values of Excellence, Innovation, and Community, ensuring that McCarter remains leading cultural institution for years to come.
McCarter's mission is to create world-class theater and present the finest performing artists for the engagement, education and entertainment of our community.
McCarter strives to build on its regional and national reputations to become the preeminent producing and presenting theater, valued for artistic and organizational innovation, excellence, commitment to community, diverse programming and dedication to its audience.
Your Support Is Critical
When I arrived at McCarter in 1990,
I knew I had come to a remarkable place — a town and region that
values, appreciates and supports the arts. Through the intervening
years the incredible support of the community, our Board of Trustees,
our staff and partners at Princeton University has allowed McCarter the
freedom to pursue our mission to create and produce great works for the
When I arrived at McCarter in 1990, I knew I had come to a remarkable place — a town and region that values, appreciates and supports the arts. Through the intervening years the incredible support of the community, our Board of Trustees, our staff and partners at Princeton University has allowed McCarter the freedom to pursue our mission to create and produce great works for the American stage. McCarter's high artistic standards are apparent in everything we do — from our mainstage Theater Series and Presented events to our education and engagement programs. We strive to enrich our local community and contribute to the national repertoire by providing thoughtful, innovative work on our stages and meaningful educational opportunities for learners of all ages.
I hope you will agree with thousands of your fellow community members who have demonstrated how much they value McCarter and how much it adds to the quality of life in our region through their longtime patronage and significant financial support.
Today, your support is critical to ensuring that McCarter will remain a vital cultural institution for the next generation of theater-lovers. I invite you to consider making a significant contribution to the Campaign for McCarter.
Artistic Director & Resident Playwright
Excellence, Community & Innovation
McCarter is a major cultural center. Housing both a producing theatre and a robust presented event series within a single organization makes McCarter unique among other performing arts organizations.
The Theater Series and the Presented Series bring a cultural richness to the region that is treasured by our community. The amazing and enduring duality of our world-class programming is one of the significant contributions McCarter provides to Princeton and beyond.
The Presented Series performances are an innovative mix of cultural attractions that entertain audiences throughout central New Jersey.
McCarter plays a significant role in the civic life of our region. By creating a place where people can gather to hear and experience each other's stories, we sustain and enrich our community.
We recognize that arts appreciation is a habit that needs a proper introduction for both the young and the not-so-young. McCarter's in-school residencies introduce the performing arts to thousands of school-aged children every year. Each season, we offer thoughtful engagement opportunities for learners of all ages, including discussions with artists, theater appreciation classes and special events with other organizations in the community.
For decades, McCarter has made it a priority to introduce innovative and promising new talent to our audiences in both the Theater and Presented Series.
In our Presented Series, this quest for innovation has placed McCarter on the cutting edge of performing arts in America. Our audiences have been able to see some of today's finest artists – Esperanza Spalding, Vijay Iyer, Yuja Wang, Alvin Ailey American Dance Theater – before they became worldwide sensations.
The Case for Support
Our audiences expect and appreciate the quality of our work, demonstrating their incredible support through ticket sales, subscriptions and donations. While it is greatly appreciated, that support alone is not enough to sustain our organization.
McCarter Theatre Center faces the economic realities common to all arts organizations in this time of changing cultural practices. The pace of modern life is hectic and former ticket buying patterns have given way to new behaviors. People can access cultural content in many ways which has had a profound impact on our business model. We believe that despite these cultural shifts, the magic of a live performance will always have the power to transfix an audience through a shared experience.
McCarter is committed to creating and presenting world-class theater and presented events for the engagement, education and entertainment of our community. This level of achievement and the breadth of the work we do make our financial needs particularly pressing.
Make a Gift
Your gift to the Campaign for McCarter — whether directed to the Endowment Fund or Annual Fund, or to both — is your way to personally ensure that McCarter will remain a vibrant, meaningful and enriching theater for our entire community well into the future.
Annual Fund gifts are used to support the current general operations of the Theatre. Endowment gifts may be directed to McCarter Theatre Center's General Endowment Fund or to a specific area of our work which you wish to support. We would be delighted to speak with you about the purpose and structure of your gift.
Gifts to McCarter Theatre's Endowment Funds are the best way to support McCarter's future and to ensure it will be a vital contributor to the civic life of our region for decades to come. You may choose one from among the following endowment funds to support.
The annual distribution from this fund is for the unrestricted use by the Theatre as determined by the Board of Trustees.
The annual distribution from this fund will support all aspects of the Theater Series, including the McCarter Lab program which oversees play readings, new play commissions and play development.
The annual distribution from this fund will support presented artist events at McCarter, including partially underwriting the cost of bringing new performers to McCarter, commissioning new works in the areas of dance and music and supporting audience engagement and enrichment activities.
The annual distribution from this fund will support audience access programs at McCarter. These programs include our hearing assistance systems, our Driven to Excellence program which brings local seniors to special matinees, our audio described performances, specially designed performances for those on the autism spectrum, and many other service enhancements to ensure that community members can engage in the live theater experience with ease and dignity.
The annual distribution from this fund will support our high-impact arts education and engagement program that reaches tens of thousands of students and seniors in our area. Trenton, South Brunswick and Ewing are some of the underserved school districts that have benefited through subsidized student matinees, in-school residencies and workshops.
The annual distribution from this fund will support our emerging leaders through our Internship Program and other professional support of early career theater artists and administrators.