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McCarter Theatre Center offers advertising opportunities in its programs. As the first Tony Award-winning theater in the region, McCarter attracts over 275,000 upscale consumers each year. We invite you to make our customers your customers by taking advantage of our competitive rates.

PROGRAM COVERAGE DATES* ADS DUE
Special Event Shell Sept. 28 - Feb. 7 8/5/13
Proof Sept. 6 - Oct. 6 7/19/13
The White Snake Oct. 15 - Nov. 3 8/30/13
A Christmas Carol Dec. 6 - 29 10/28/13
Fences Jan. 10 - Feb. 9 11/22/13
TWO PLAYS:
The Barber of Seville
The Marriage of Figaro
Apr. 1 - May 4 2/5/14
Gala Benefit May 2013 TBA

DINING GUIDE

A special section highlighting area restaurants — a great way to attract McCarter patrons from our venue to yours!

FULL SEASON: $600
INDIVIDUAL INSERTIONS: $90 each


PARTNERSHIP BENEFITS:

  • Appeal to our diverse and affluent audience
  • Recognition for supporting local arts and culture and making an impact on area businesses contributing to the economic growth of our region
  • Enjoy $600 worth of performance vouchers
  • Exclusive invitations to special events and performance discounts

WHO ARE OUR PATRONS?

70% have annual income above $75,000
30% earn in excess of $150,000 annually
70% combine their theater experience with dining out either before or after the show
96% are college graduates; of those 65% hold advanced degrees


2013-2014 PROGRAM RATES
PACKAGE A: 5 plays, A Christmas Carol, Specials, Gala
Inside cover: $12,000, Back $10,000; Full: $7750,
½: $4300, ¼ $2900; Exposure: 121,670
PACKAGE B: 5 plays, A Christmas Carol
Inside cover: $11,000, Back $9,000; Full: $5475,
½: $3150, ¼: $2030; Exposure: 100,030
PACKAGE C: 5 plays
Inside cover: $10,000, Back $8,000; Full: $4710,
½: $2710, ¼: $1670; Exposure: 72,530
PACKAGE D: Special Events (Music, Dance, Signature)
Inside cover: N/A, Back: N/A; Full: $1,200,
½ $600; ¼: $475; Exposure: 40,000
OPEN RATES: Single Theater, A Christmas Carol, or Gala
Inside cover: N/A, Back: N/A; Full: $1076;
½: $551; ¼: $394
DINING GUIDE: $600 Full season, $90 per

 

For further information, please contact Megan Johnston at 609.258.6526, or by e-mail at: mjohnston@mccarter.org

View/download our
Ad Rate Card
for the 2013-2014 Season
   

For more information on ad specifications, please consult our

Digital File Preparation Guide
for the 2013-2014 Season

PROGRAM ADVERTISERS

  • A Simpler Life Concierge
  • A1 Limo
  • Agricola
  • Alchemist & Barrister
  • American Repertory Ballet
  • Aztec Graphic
  • Callaway Henderson/Sotheby’s
  • Chauncey Conference Center
  • Chez Alice Catering & Cafe
  • Discover New Jersey Arts
  • elements
  • Emily’s Café & Catering
  • EnoTerra
  • Et al Fine Foods and Events
  • Gloria Nilson & Co. Real Estate
  • Hampton Inn
  • Jimmy Duffy Catering
  • Joss & Jules Boutique Catering & Event Design
  • Lewis Center Princeton
  • Main Street Euro-American Bistro & Bar
  • Marriott Residence Inn
  • McCaffrey’s
  • Mediterra Restaurant & Bar
  • Mercedes-Benz of Princeton
  • Metro North
  • Mistral
  • Nassau Inn
  • Nassau Broadcasting/WPST
  • NJ.com
  • Palmer Square Management
  • Penta Hearing Care
  • PJ’s Pancake House
  • PNC Bank
  • Princeton Automobile Company
  • Princeton Record Exchange
  • Princeton Symphony Orchestra
  • Princeton University Art Museum
  • Robert Wood Johnson
  • Secure at Home
  • Springpoint Foundation
  • Stockton Market
  • Teresa’s Cafe
  • Terra Momo Bread Company
  • The Lewis School
  • The Peacock Inn
  • Triumph Brewing Company
  • Two River Theater Company
  • US 1
  • Winberie’s Restaurant and Bar
  • Woodwinds
  • WWFM
  • Yankee Doodle Tap Room
BUY TICKETS | SECURITY / PRIVACY
New Jersey State Council on the Arts
This program is made possible in part by funds from the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts and by funds from the National Endowment for the Arts.
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